Category Archive for: digital platforms

komentaryo

Media crisis: Eating out of the Dutertes’ hand

If there’s anything six years of Duterte taught us, it’s that a government can survive simply on propaganda, especially one that surprises the populace with its utter kabastusan, its impropriety, where soundbites are all mainstream and social media need to ensure that news cycles keep moving and that they keep and grow their audience.

Now, under a Marcos Jr. leadership, the Duterte propaganda machinery is still at its best, doing what it knows to do: get attention. They know that it doesn’t matter if it’s considered as “good” or “bad”—all that matters is that they take over newsfeeds across our platforms.

Here is where we realize that while algorithms dictate what we see on every platform, i.e., Facebook, X, Tiktok, YouTube, etc., when all those algorithms actually show the same thing, then someone did their jobs right.

And as far as one can tell, it’s the Dutertes that have the power to cross over the different platforms, with as little as a soundbite during an otherwise random ambush interview with the media.

But here’s the other thing with Duterte propaganda: it is relentless. It cares very little about those of us who are critical of that family, or who think them despicable. Certainly it cares little about delivering actual data and facts about what it was like living under that misogynist, sexist, violent leadership. In fact, what it does consistently now is to highlight how much better Duterte years were than the past two years under Marcos. It doesn’t matter that this is untrue in terms of basic human rights, vicious rhetoric, ethical governance, compassionate leadership. All that matters is that they are repeating at scale this propaganda that Duterte was the best, across various platforms.

So close to the SONA though, and now with the rift-made-public between the President and Vice President, it’s also become crystal clear that we are as much players in this two-player game even as we seem to be outside of it. (more…)

komentaryo

Ponder propaganda: Fueling the Duterte machine

If there’s anything that one has consistently been reminded about throughout 2023, it is that we still do not know how to deal with the propaganda landscape that the Duterte leadership had established for six years, and which, regardless of the Dutertes’s “lesser” position politically, is the game we are all stuck playing.

I speak of 2023 because in 2022, we were all just in a post-election haze, regardless of where we were / are on the political spectrum. If you were on the side of Marcos-Duterte, you were just on a high, doing the parties, enjoying the perks that come with having campaigned for the winner. If you were on the side of Robredo-Pangilinan, then you would fall under either of two groups: the ones who disengaged completely from politics and governance, maybe in disgust, probably as a by-product of despair; or the ones who tried to keep the anger going by carrying on as if nothing had changed — after all, a Duterte is still in power, and Duterte himself seemed to have set the stage for a Marcos win.

Presidential sister Imee has said it in so many words: President Duterte had eradicated their enemies.

But also, and this seems important to realize for all of us, Duterte had set the stage for this present, where the opposition, at best, has completely lost its footing, regardless of where we are on that spectrum that spans the Liberals and the Left. (more…)

kultura

Icing on the cake: MTRCB, censorship, conservatism #CulturalCrisis

While it’s easy to jump in on the Movie and Television Review and Classification Board (MTRCB) decision to issue a summons to the producers of “It’s Showtime” for the purported “indecent acts” of real-life couple Ion and Vice Ganda, it is as easy to start finding even more offensive TV content that we imagine the MTRCB should find just as indecent.  But the more difficult conversation that needs to be had is this one: why does the MTRCB continue to exist in a purported democracy whose Constitution completely disallows censorship?

Maybe we can start with easier questions: how can one thing that happened on “It’s Showtime” be offensive, but the same thing happening on E.A.T. not be offensive at all? We could extend that to other shows that continue to use skimpily clad women dancing provocatively to sell products, or to function as counterpoints to macho show hosts and their punchlines.

Contrary to what the dominant mob on Twitter and Facebook (group-)think, it has nothing to do with homophobia, at least not on the part of Lala Sotto or the MTRCB.

Rather, it has everything to do with the way in which the MTRCB was imagined as a government agency that is supposed to “protect” our children and audiences from inappropriate TV and film content through the exercise of regulation-and-classification. It has everything to do with a government agency that is built on deliberately ambiguous notions of morals and public good. It has everything to do with an agency that is nothing more but an outdated vestige of the Martial Law regime, but strengthened and empowered during the Aquino admin that deliberately refused to engage with the cultural sector as a response to the Marcoses’ use of culture to further its oppressive regime.

It has everything to do with us — a public that cares little about cultural regulatory institutions like the MTRCB until it does something that’s “controversial” enough for our social media feeds. (more…)

komentaryo

Robbed #Halalan2022

A little over a week since the May 9 elections, and one understand why those on the side of democracy, Left, Liberal, and civil society, feel like we’ve been robbed.

In that sense, everyone’s performing like victims. Some are raising their fists against the irregularities on election day—dysfunctional vote counting machines, dysfunctional SD cards, long lines because of both, voters disenfranchised. Some have flexed their privilege: not going to help the poor anymore, not going to help nation anymore, bahala kayo sa buhay niyo. Some have shot back at actual people who they know voted for Marcos: magbayad kayo ng utang niyo! A day or two after elections, we heard of some small NGOs losing their funders—purportedly, people were not wanting to help the new government at all, and that is equated with not wanting to help the most vulnerable.

Many are spreading all sorts of disinformation about the president-elect, letting this permeate social media accounts in the way that rumors do. It is fueled, shared across platforms, thrown around Viber and messenger GCs for good measure. Never mind fact checking—it always feels good to have our perceptions proven right by any kind of information at all.

But I guess we want to forgive ourselves for these responses? Emotions are high. We thought we were going to win after all—especially if we believed surveys were unreliable. And now we are grasping at straws, picking the stories and narratives that serve our purpose, because it is the only way to keep the fire burning.

But at a time like this one, these responses, public as they are, do nothing but fuel this divide that already exists, a polarization that we now know is really about 14 million vs 31 million. And we need to understand that it doesn’t matter whether or not you think or believe polarization is happening—the fact is, it already is.

(more…)

kultura

Toni, Bongbong, history and #Halalan2022

Here’s the thing about Toni Gonzaga: she is a symptom as she is the condition itself, a very critical condition of lies, falsity, and disinformation at a time when murderers are condoned and the corrupt are shameless, when the plunder of resources has been normalized, as has the violation of basic rights, at a time when algorithms run our social media lives which, given this pandemic, is pretty much the life that we live.

Here’s the thing with Toni Gonzaga: this is ALL on her. She—as with other content creators, celebrities, influencers, you and me who do social media—is making decisions about what content to put out into the world, and SHE is solely responsible for those decisions. There is no one else she can blame for what is put on her accounts and her channels, there is no network to hide behind, no producer or manager to point a finger at.

At this point, we are seeing these personalities for who and what they are. And as Toni said: she’s got nothing to hide. And to some extent she’s never hidden that she is a Marcos loyalist—she’s just more shameless now, right on the month of Martial Law commemoration, in utter disregard for the thousands killed, the thousands more who live with its trauma, and the millions plundered by the Marcoses that all of us have suffered for.

Maybe this is the pandemic effect on her: I got nothing to hide, I got nothing to prove. Here, see me as a Marcos loyalist! I don’t give a flying f*ck. You only live once.

Here’s the thing with Toni Gonzaga: she knows, she has seen, how she will not be held accountable. (more…)