Category Archive for: propaganda

komentaryo

The media crisis that is Christian Esguerra

If we are to believe Esguerra and his humble brag coated in sarcasm about his “walang ka-kuwenta-kuwentang podcast” then this is such a small thing, it barely matters. But that’s the thing: he is making it matter, and even his bosom buddy Ronald Llamas can’t seem to stop talking about Esguerra-as-victim at this point, which just makes it matter even more. That a content card was generated to show support for Esguerra as the Marcos vloggers started asking questions of him and his kind of commentary, is also telling: may effect kahit paano ang ganitong pagko-call-out at scale ng mga, as Christian puts it, “kung sinu-sino lang” na pro-BBM vloggers (as opposed to him not being kung sinu-sino lang, kasi nga journalist siya, and therefore hindi “sumasamba” sa pulitiko).

Of course Atty Claire Castro, originally a vlogger, but now the Presidential Spokesperson, is not kung sinu-sino lang, and I sense that it is her engagement with this issue that has gotten Christian and friends all riled up: gawain nga ba ito ng isang Presidential spokesperson? To answer that rhetorical question, it is a yes. Especially in this particular present, after six years of Duterte, and four years into the Marcos presidency, because there is absolutely no other way but to engage across mainstream and social media. Anything less allows for falsity to fester, just like the whole bangag narrative against BBM which the administration responded to too late. (more…)

komentaryo

Unfit of the Day: Why Duterte’s legal defense is unacceptable

There are many reasons to be entertained by the news that Rodrigo Duterte’s legal defense has decided to request that the International Criminal Court (ICC) “adjourn hearing indefinitely” because he is “not fit to stand trial.”

It is especially entertaining if one considers that for the past six months since his arrest, and since the family has been able to visit Duterte at the ICC Detention Center in the Hague, visiting family members have consistently stepped out to talk to the crowd, big and small, on what they call Duterte Street. And each and every time, they reassure this people: Duterte is okay.

If you’re on the Tiktok algorithm of the Dutertes, this is in fact what props it up. With the Vice President away from the Philippines most of the time, and her brothers not really worth any media coverage, what is here is massive content on Duterte based on updates from these family visits. And at no time did it seem like he has “cognitive impairment in multiple domains” that would make him unfit for anything at all.

During the June 2025 visits of Congressman Paolo Duterte, the image painted of the old man Duterte was of someone who has all his mental faculties together. According to Pulong, on June 16, Duterte had this message for his followers who were waiting outside the detention center: “Alagaan ang Pilipinas, alagaan ang mga Pilipino. Kaming mga pulitiko dadaan lang, ang importante bumuti ang Pilipinas during their time.” (Take care of the Philippines, take care of Filipinos. We politicians will be passing through, the important thing is to make sure the country become better during our time.)

And while both Pulong and his sister Vice President Sara Duterte would talk about how thin their father had become, the narrative was also consistent: thin, but okay.

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kultura

Duterte propagandists eating up the dead: The worst of political discourse

What is the size of a controversy? And how is a story magnified, amplified, expanded at this time when anyone at all can manufacture digital noise, generate so much content that it will make it to our newsfeeds despite our algorithmic bubbles?

The Rodrigo Duterte presidency was a grand display of how government propagandists could make mountains out of molehills, be it about the purported achievements of their beloved president, or about his declared political enemies. We now know what it takes to keep any narrative going, where content is constantly and consistently generated to feed it, to repeat what is being said, until it starts moving on its own. Case in point: the criticism against the elite, the label of dilawan, the terrorista-komunista tag, and even, the label bobotante.

This, to me, is how we know for sure that even the worst, most baseless false narratives, when un-addressed and un-dealt with, can and will fester. To the point that there is no curing it—not with the truth, and certainly not with the tools that are familiar.

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komentaryo

Ponder propaganda: Fueling the Duterte machine

If there’s anything that one has consistently been reminded about throughout 2023, it is that we still do not know how to deal with the propaganda landscape that the Duterte leadership had established for six years, and which, regardless of the Dutertes’s “lesser” position politically, is the game we are all stuck playing.

I speak of 2023 because in 2022, we were all just in a post-election haze, regardless of where we were / are on the political spectrum. If you were on the side of Marcos-Duterte, you were just on a high, doing the parties, enjoying the perks that come with having campaigned for the winner. If you were on the side of Robredo-Pangilinan, then you would fall under either of two groups: the ones who disengaged completely from politics and governance, maybe in disgust, probably as a by-product of despair; or the ones who tried to keep the anger going by carrying on as if nothing had changed — after all, a Duterte is still in power, and Duterte himself seemed to have set the stage for a Marcos win.

Presidential sister Imee has said it in so many words: President Duterte had eradicated their enemies.

But also, and this seems important to realize for all of us, Duterte had set the stage for this present, where the opposition, at best, has completely lost its footing, regardless of where we are on that spectrum that spans the Liberals and the Left. (more…)

komentaryo

Four cases, one justice system

It would’ve been silly to be surprised by the acquittal of the son of Justice Secretary Boying Remulla on charges of illegal drug possession. That this sentence even exists is its own absurdity: at any other time, and at any other place, a government official, especially of an agency that has to do with Justice, would be the first to step down given a case of this magnitude, if only to be able to say that his position should not be reason for the wheels of justice to turn any differently for his son Juanito Jose Diaz Remulla III.

But we know by now that Secretary Remulla staying on as Justice Secretary is a symptom of what has ailed governance since the Duterte years: a lack of shame from our government officials, which is to say their ability to take on and keep jobs regardless of whether they deserve it, or have credentials or credibility, and really, their predisposition to keep political power on sheer kapal-ng-mukha.

And so it seems more productive to see these moments as an opportunity to talk about Justice in this country and highlight how it applies only to a few, how due process and speedy trials only work for those who have connections to those in power. The best way to prove it would be through the experience of our political prisoners, grown exponentially during Duterte years.  (more…)