Tag Archives: advertising

komentaryo

Driving distractions

It looks like the Department of Transportation and its connected agencies will be forced to postpone the implementation of RA 10913 or the Act Defining and Penalizing Distracted Driving. Senators JV Ejercito and Nancy Binay have stepped in (JournalOnline, 22 May), knocking some sense into the DOTr’s over-interpretation – if not power trip – which will allow them to penalize drivers for even taking a drink from a coffee tumbler, or having rosaries hanging on their rearview mirror, or air fresheners on their dashboards.

Essentially, RA 10913 only penalizes the use of mobile and digital devices while driving, i.e., having it in your hands when you should have those hands on the wheel, reading or writing a text message when your eyes should be on the road. But Senator Binay says it best about the DOTr’s IRR: “Parang kung saan-saan na napunta.”

Thankfully, there is enough katangahan in the IRR for it to be stopped – if not for us to protest and resist being penalized based on it.

More importantly, it has highlighted the question of distractions, what that means for drivers, and what else we should be blaming for road mishaps.

I’ve got my line of sight on those billboards. (more…)

kultura

a quickie: prostitution ain’t witty

it was literature that taught me about the objectification of women. no, it was philippine literature that taught me about the oppression of the Filipina, the kind that objectifies her, makes her into nothing but image, nothing but stereotype. half-naked if not totally so. skin and leg and boobs and butt. image not voice. body not thought.

and just in case everyone thought this witty and funny, and thought nothing of the layers of this image we’ve used to sell a a government-sponsored international literature festival.

the red light district, is about prostitution, and carries with it the contingent oppressions of woman in this country. (more…)

kultura

what needs to be said about Manny Pacquiao

No, my household didn’t spend that Sunday morning and the rest of the day excited about Manny Pacquiao’s fight. Papa was fast asleep and woke up only to leave for work. Mama woke up and asked: “May live ba tayo?” To which my answer was no, as always. Not one of the channels on our cable subscription could deliver a real live telecast of the Pacquiao-Margarito fight. Like the past eight other fights, we depend on over-acting super biased radio announcers on AM and FM radio to get a sense of what’s going on.
This time though my Twitter contacts kept me updated; Mama was looking at a live blow-by-blow on Yahoo; one of Mama’s FB contacts posted a link to some free live streaming of the fight – it was a dead link. The radio announcers were ecstatic and announced that the fight was Manny’s. Our TV was still on delayed telecast, showing an earlier non-Pacquiao fight: we were shaking our heads in disappointment. Manny’s advertisements came on one after the other; we shook our heads at the absurdity.

Even more so when it was tweeted that Mommy Dionisia had fainted, and the source of information was nobody else but Vicki Belo; even more so when the image of Jinkee, Manny’s wife, appeared on TV, in a slinky red dress and sleek straight hair, looking whiter than usual. Maybe just different.

All these inform this different perspective I take in viewing Manny, as I look at his particular celebrity and find that while it’s borne of his being the greatest boxer of our time, it is also extraneous to it at this point given its largeness, its breadth. Athletes like Manny are few and far between for this nation, maybe that’s why we don’t know how to reckon with what his fame has become, all-pervasive in the way that only a pop star’s celebrity is. Yes, even when we can’t watch the darn fight like the rest of the pay-per-view world.

the rest of “Pacquiao in Perspective” is here!

komentaryo

when judy ann and meralco fail to mix

What has Judy Ann done wrong by speaking for Meralco? She has, after all, sold practically everything.

Simply said, it is the fact that the truth she sells in the hotly contested ad is unlike any of the truths she declares in her other endorsements. In selling vinegar or ginisa mix, feminine wash and shampoo, laundry detergents and plastic ware, beer and diet pills, one can suspend belief and say, yes, those products may have worked for her, if not necessarily for others. (more…)