Tag Archives: feminism

PROBABLY the worst kind of deception is the one cloaked in what should be the more respected labels of media and journalism. In the Philippines, a media organization commits the worst beauty deception. Because while it wants to discuss gender equality and women’s issues —which certainly it should—it does so with the help of . . . tadah! a beauty product.

It would be hilarious if it weren’t so irresponsible.

From product commercial to media project

This decision of Rappler to partner with the multinational shampoo brand Pantene in a #WhipIt series is highly problematic especially because it fails to discuss the more complex issues related to beauty and advertising, and being Pinay at this point.

This is not to say that a media enterprise and a beauty product cannot come together to cooperate on a project. But a purportedly critical and objective media enterprise cannot and should not do it, because it’s a finger pointed at its own biases for a particular product, its own perception of what is important given its partnership with a given shampoo brand.

Which is to say that were Pantene, in fact, a shampoo brand that celebrated diverse hair types and styles, that spoke not just of long straight shiny hair as the ideal, then Rappler giving it mileage by working with it wouldn’t be so bad. That would make it a media enterprise that intervenes in the dominant discourse of beauty, instead of reinforcing the unkind because un-natural look and feel of hair for a majority of Pinays.

Of course, Rappler might have been confused for a moment about Pantene. After all, they were kicking off from a commercial advertisement that got such mileage online and globally because it dared talk about how men and women continue to be treated differently, as proven by the condescending or judgmental labels against women when they do what men do: bossy versus boss, pushy versus persuasive, vain versus neat. In the end, the commercial asserts: Don’t Let Labels Hold You Back, Be Strong and Shine #ShineStrong #WhipIt.

That’s some ad copy. And that is all that it is. But Pantene will have us believe otherwise, and Rappler is just complicit in this product’s reconfiguration of woman power, all of which remain premised on its task of selling shampoo and the long shiny straight black hair that rarely exists naturally for the Filipina. (more…)

on self-help and the Pinay

or let’s begin 2012 by talking about oppression, shall we?

My issue with self-help books is that they are mostly American. And anyone who lives off of the Philippines’ contradictions and silences, crises and sadnesses would know that not much of American self-help applies to the every Pinay.

The 11 stupid things women do by Veronica Pulumbarit, based on the book by Dr. Laura Schlessinger Ten Stupid Things Women Do To Mess Up Their Lives among other sources, reeks of a universalizing and stereotyping of the woman that just fails to consider how differently women – and men – live in third world Philippines. Of course Dr. Schlessinger and every other self-help guru or magazine would have its own market in this impoverished nation, but that’s really the phenomenon of a first-world-pocket in the age of transnationalization, where social class differences are becoming more and more stark, and Pinays of a certain class can actually live believing in the ideologies of the first world.

But a majority of us live differently in a nation that’s more chaotic than we’d like to admit. And that whole list? Let me reconfigure it and tell the every Pinay how none of it is stupid, because much of it is totally different where we come from, maybe even totally right given where we stand and how we continue to be oppressed by stereotypes and archetypes that are everything and grounded in what’s here. In that sense those absolutes of self-help are also dangerous, because they make us imagine that being woman is the same across races and nations, and it universalizes womanhood in a way that keeps us exactly where we are, limiting the way we think, telling us to stick with the status quo. How does that even help the cause of liberating the Pinay from her contemporary shackles?

1. Having wrong ideas about courtship? Welcome to the Philippines, where good ol’ panliligaw is consistent – even when reconfigured – ritual, but which also allows kilig and magic to be had. It is kilig that carries us through the courtship, one that in these shores has its own set of rules and guidelines, its own steps towards the final decision to becoming an official couple. There is no “dating” so many men before deciding on one. In fact, where we come from the signals are clear: if we’re not interested in a guy, courtship doesn’t even happen. If I’m interested in you, then the ritual begins. There’s nothing desperate about it at all, and in fact it’s this time of kilig and ligaw that all the power is in the Pinay’s hands. And inappropriate men? Boo. Where we come from even a stretch of a courtship and seven years of a relationship can mean exactly that. Such is the nature of kilig that fizzles out. There’s no American self-help explanation for a word that doesn’t translate into English, yes?

2. Being excessively devoted to the wrong person. We are being told here that women stay with the wrong men because women have low self-esteem. Wrong. Where we come from, the Pinay enters a relationship and is in it for the long haul. We are taught to stay. Here the Pinay is still made to believe that she must marry her first love, here she is still told that going from one boyfriend to the next is bad form not to mention bad for her reputation, here she is still questioned for ending a relationship for no reason other than that “it didn’t feel right.” The Pinay stays not because she’s got low self-esteem, but because she’s got so much of it: she is taught that she can work on a relationship because she can work her man. And when she finally lets go of this man, it’s because the Pinay has gotten tired of devotion, and walking away then becomes her brightest most self-assured moment, too.

3. Being too passionate. Seriously? Seriously. Where we come from women lack precisely this passion because Pinays are also taught to rein it in, hold your horses, not for anything else other than a guilt trip, if not a promise about the fires of hell: the heavens don’t like loose women. It’s the same rationale that keeps us only as good as our virginities. It’s the same religious conservatism that has kept every other Pinay stupid about sex and her own body. I say go find some passion and light that little fire, practice safe sex and go for that one night. Sex in and by itself is always possibly enjoyable; sex without strings attached is infinitely liberating for the Pinay in the context of closet conservative pretentious liberated Philippines. You only know to rein yourself in, when you’re actually the one in control of you – heart / mind / body included.

4. Not realizing one’s worth. Dr. Laura says, “It is your job as a woman, as a person, to become as fully realized as you can by having dreams, forging a purpose, building an identity, having courage, and making commitments to things outside yourself.” Right. Try telling a working class underemployed call center agent that. Or the barista who’s saving up so she can leave the Philippines to become a blue collar worker elsewhere in the world. Or even just talking to a Pinay about “commitments outside of herself” when she’s got a family to fend for. Who’s got time for dreams in the third world, really? What we’re worth is really only equivalent to what we do – that’s not even about being Pinay as it is just about the limits of social class, plain and simple.

5. Not taking care of oneself. Not only is it not cheap to be healthy where we come from, it’s also a question of who’s got the time to think / cook / be healthy? Don’t talk to me about not eating canned goods and cheap fastfood meals, when that’s all a majority of us can afford, literally and figuratively.

6. Not being courageous. Eh? Dr. Laura says that women have a hard time “expressing healthy and righteous anger.” She obviously hasn’t seen our stereotype of the crazy woman kontrabida. Or just the bungangera palengkera. And every Pinay has it in her, every Pinay after all has got her taray to back her up. Taray is the response to the notion that we have yet to learn to speak our minds. In fact when the Pinay doesn’t speak her mind, she is being practical: after all, if you’re going to lose your job by being assertive, your first question has to be will it be worth it? And if not, then we’ve got our pamewang and taas-kilay to reveal our taray. And yes, there are no direct translations for all those words, again because the Pinay is not even imagined by those self-help books.

7. Being jealous and insecure. But what of just being selosa as a matter of intuition? What of pakiramdam ng babae – the woman’s intuition – as the premise of an inexplicable insecurity? Truth to tell the Pinay would gain much by listening precisely to the impulses that are about jealousy and insecurity, not just because sometimes these are revealed to be based on things that turn out to be valid, but also because it balances out our katarayan. My advice? know to draw the line between intuition and paranoia, and you’ve got a handle on jealousy and insecurity, too.

8. Being careless and immodest. Which Pinay is unaware of “the danger of being sexually harassed when they dress immodestly”? Though the better question is, why would sexual harassment be blamed on the woman for wearing what she wants? This is exactly why we have not evolved in the direction of women’s liberation in this country. Because here we are being told that “When a woman dresses to fit into an evil and worldly society by choosing clothes that pleases the tastes of both men and women, she sins. When she dresses to entice or receive the admiring glances of the opposite sex, she defrauds and sins” (Pollard). And I can’t help but ask: in what century are we in exactly? And do we know that this is exactly the excuse men invoke when they harass and abuse women? That “She asked for it”? Que horror.

I’d tell the Pinay: wear what you want mindful of where you are going, who you will be with, and what you will be doing. Be responsible for your body, as you insist on your right to wear what you want, knowing full well that people’s reactions to how you look is a measure of who they are, not who you are.

9. Not being committed to a relationship. You’re telling the Pinay that? I’d tell you to see Number 2. In fact the Pinay is so made for commitment that I’d rather warn her about its by-product: the Pinay who’s got her wedding all mapped out after the good first date. Because much might be said about committing to a man, but even more might be said about knowing when to draw that line, between staying and leaving, between what’s in front of you and forever. The future is what keeps us working on something in the present yes, but the present is also a measure of whether we want to get to that future at all. There’s no point really in planning who the members of your entourage will be when all you’ve got in front of you is a man who’s only willing to spend today.

10. Being dishonest and unfaithful. Loyalty? Check! Devotion? Double check! We are told: “Whenever you are away from each other check in regularly to let them know you’re okay.” Again, you’re talking to the Pinay? We are the champions of clingy and togetherness, and if we were to decide we would be everywhere with our men. In fact the lesson for the Pinay should be about how to keep a life as an individual, separate from the man, without being paranoid about dishonesty and unfaithfulness. Also, there’s the even more important lesson: much might be said about honesty, but there are some questions that need not be asked, answers that we’d rather not hear. The Pinay is obsessed with knowing everything about her man, and sometimes we fuel precisely the dishonesty because we also demand a set of answers they cannot give. In truth: there’s value in letting some things go, especially those things that aren’t about you at all.

11. Not being caring and compassionate. For the Pinay this is precisely the kind of stereotype that keeps them in roles that are oppressive, that renders them immobile to some extent, that makes them think less than they actually are. Being caring and compassionate is our default, this is the way we are brought up, the only way we know to deal with the world. And this is what keeps us in the box labeled submissive / ideal / wife / mother. This is what makes it seem right that we should go beyond ourselves, and sometimes forget ourselves altogether. I say let’s learn to balance caring and compassion with the katarayan that’s in our lineage as women; let’s balance that with caring and compassion for ourselves first. Much might be said about selfishness when you’re a Pinay who’s brought up with an unflinching unthinking selflessness.

Looking at this list, it is clear to me that all those things that were deemed stupid, all those things that we were being told not to be, not to do, all those things don’t apply to the Pinay in this context. When you live and breathe this culture that contradicts itself with regards how to love and treat and trust its women, American self-help of any kind cannot help us any. To impose those rules on the Pinay might be the most tragic thing to happen to our struggle, not just for identity, but for our right to our own bodies.

Of course this anti-self-help-list, in its mere existence is a set of absolutes, too. But I’d like to think that these are only as absolute as they remain open to debate and discussion, as these remain to be practiced where we come from. I’d like to think that because we have yet to even imagine ourselves liberated and free, that we’re still working on lists such as this, versus seeing it as a set of rules. More than anything I’d like to imagine that this is a more truthful, because more particular, assessment of the things the Pinay should learn to do.

Those stupid things women do? We’re already bigger and brighter than all of that.

This turned out to be a different creature altogether from what I imagined I would write about being invited to a Playboy launch party. Not surprisingly, talking about feminism and womanhood in the face of other Pinays just turned everything personal.

sex without love*

If there’s any soundbite that I absolutely hated hearing in relation to the Hayden Koh sex videos, it’s from Boy Abunda, saying that sex, whether on video or not, must be about LOVE.

Goodness. Is this the dark ages? How many women have been oppressed precisely by this notion of love? I love you girl, therefore sleep with me. This dialogue is what has brought women to bed, before they are of an age when they can handle it, before they are even aware of their bodies. This is what has allowed for women’s bodies to be made into objects, because they enter the bedroom and think, oh, I love this man and this must be the way to prove it.

Love is what has allowed women to imagine love triangles to be acceptable, precisely what has kept all these women in Hayden’s bed and on his camera, what has allowed for Vicky Belo to imagine that she must stay, to prove she loves him.

Talk of love in relation to these sex videos is an injustice to love.

But maybe this is really just us, as audience, in over our heads about these sex videos, enamored with the ongoing debate, the continued media coverage, the chismis. It really is so juicy, yes? But all of these seems like we are, as audience, unprepared to deal with sex as sex, period. Ill-equipped to deal with the kind of technology that propagates videos of two people getting it on. Unprepared to look at sex in the eye and view it for what it is: two bodies articulating desire.

For who’s to say there was sex but no love or any emotions, and vice versa? This is only obvious when the act is done with no consent, and that would make it rape, no ifs and buts about it. And yet this isn’t porn either, nor your usual sexy movie. Both of these are done for profit, and presume what it is that the audience wants to see, over and above anything else.

But these Hayden videos have more than consent, and just run-of-the-mill movie sex. It has enjoyment. It has desire. It has libog, in the Pinoy sense of lust-desire-passion-tulo-laway-bodies-against-each-other-bahala-na-si-Batman sense. Only real life – not necessarily true love – would allow for that kind of desire. And two bodies acknowledging that desire, acting on it, enjoying it, is difficult to ignore. And maybe shouldn’t be debased to the level of just a sex video.

Or easily, and simply, oppression of one woman, or two or three. In the aftermath of these videos, we are told to see only the woman’s body, and how she had no idea something like this was going to be released to the public. All we’ve seen, in fact, and considered, are the women’s bodies. What about Hayden? Is he not objectified as well in this whole enterprise of sex videos? Yes, he taped these sexcapades, but it is obvious that he was not the one who released them. That makes him a victim, too. And he is twice victimized by the fact that no one has seen him as victim. I’m not saying Katrina and the other girls aren’t victims, too, I’m saying that they are not the only ones.

But again, to us as audience, Hayden is not victim because we imagine that he is the one in power here. He’s the one in a position to enjoy the sex, the videotaping, the different positions. But what of the women? Did they not enjoy it as well?  Isn’t it possible that in this whole enterprise of sex-video-talk, that we are the ones bringing the discussion to the level of shame and embarrassment?

Isn’t it that it is us, as audience and chismosas, who have oppressed Katrina and Maricris and whoever else will come out in these videos, as women whose lives are now over? And aren’t we the ones to actually, and truly, give Hayden an even bigger ego, as we refuse to even acknowledge that he is oppressed too?

In our insistence that only the woman is oppressed here, aren’t we also allowing for Hayden to get away with it? To get away with imagining his power to be more than it actually is, to be something to be proud of? In the age of masculinity studies and hypermasculinity experimentation, this can be turned around in his favor, you know. And after all, despite the threat of losing his license to practice medicine, he will still find himself a career – if only in the eyes that have objectified him through these videos. And maybe if only as Vicky Belo’s constant man, the one she proves her true love through (an absolute craziness in itself, of course).

In the process, what we fail to do is bring this discussion to the level of sex as truth, as real, and as something that we must all – particularly the women – deal with and be responsible about. In the age of technology, yes, but also in the age of sex without love, or at least questionable/ unstable/dishonest love. Here, women are being taught to have the stomach, the mind, the heart, for every other consequence that happens after the sex. We are being told that we will be alone, with no laws to help us, no reproductive health consciousness to bank on. As such, we must all bring this to the level of responsibility, of talking about it beyond the chismis, of making women – and men – realize that in the end, we do pay. For what our body wants, and for heeding its otherwise normal desires, in the face of a society that has yet to be  mature about sex. And love.

Over and above whether it’s on video or not.

*Title taken from Sharon Olds’ poem :

Sex Without Love

How do they do it, the ones who make love
without love? Beautiful as dancers,
gliding over each other like ice-skaters
over the ice, fingers hooked
inside each other’s bodies, faces
red as steak, wine, wet as the
children at birth whose mothers are going to
give them away. How do they come to the
come to the     come to the     God     come to the
still waters, and not love
the one who came there with them, light
rising slowly as steam off their joined
skin? These are the true religious,
the purists, the pros, the ones who will not
accept a false Messiah, love the
priest instead of the God. They do not
mistake the lover for their own pleasure,
they are like great runners: they know they are alone
with the road surface, the cold, the wind,
the fit of their shoes, their over-all cardio-
vascular health–just factors, like the partner
in the bed, and not the truth, which is the
single body alone in the universe
against its own best time.

From Strike Sparks, Selected Poems 1980-2002. U.S.: Alfred A. Knopf, 2004. Page 24.