Tag Archives: NTF-ELCAC

Every day, I spend a good hour on a Tiktok algorithm that I’ve nurtured since last year, when the election campaign began and I realized that the Marcos campaign was releasing videos and photographs from the old man Marcos years (Papa FEM to this Tiktok algo), which I thought then was, and think now is, important.

But also, it is on Tiktok that I catch what government is doing, every day: what the First Lady is doing, what Bongget (that’s President Marcos V2 to the rest of us) is busy with, which government officials delivered the best soundbite. It’s also here that one realizes how much the algorithm lives off the press briefings of Press Secretary Trixie Angeles, who is celebrated and touted as one of the better voices from the new administration. Often, this algorithm fascinates me in its complete and utter removal from the echo chambers my algorithms on Facebook, Twitter, and Instagram keep. It still confounds me, sure, but only in the way that the unfamiliar always does.

But then on certain days, even I have to say that the Tiktok algorithm makes more sense. That’s what happens when you listen to Lorraine Badoy, speaking on her new show on Quiboloy-run SMNI, where for two hours every day, she is free to spout anti-activist and anti-Left rhetoric like it’s nobody’s business—which is to say to absurd proportions, which is to say to attack anyone at all, really, and tag anyone as “red.”

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Of the many things we need to admit about the past four and half years under Duterte, it’s that he’s been killing it.

This government has of course also been killing people.

But that he has gotten away with it is because his propaganda machinery’s been killing it, too. How else to explain the fact that despite thousands of dead bodies, the militarization of the government, billions in unaccounted public funds, the stench of corruption growing stronger by the day, and an epic failure of a Covid-19 response, this government has stayed afloat?

We give credit where it is due, and that has to be the propaganda machinery that’s just been well-strategized, hard-at-work, uncompromising, and unstoppable.

And yes, we’re still talking about what we like to dismiss to be nothing more than troll discourse, brought on by a few high-profile propagandists and spread by troll farms, all paid for with probably taxpayers’ money. But this is not all that it’s about anymore. The 2019 elections proved how this propaganda is not something that can be dismissed, but also, neither can it be easily beaten.

In fact, going into the campaign for 2022, it’s become even more clear how this machinery is multilayered and complex, and unless we agree about what it is and how it works, then we will be delivering 2022 to Duterte-Marcos-GMA on a silver platter.

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