I happened upon the case of Nacho Domingo too late. It was Sunday, September 29. I asked a friend who had posted about social media responsibility and online mobs what he was talking about, and he told me to do a Twitter search for his name.

It yielded little, though the few tweets that came up were ones of mourning and condolences, a lot of regret. By later in the day more and more tweets surfaced that were turning defensive: this is about frat culture, they said. The system is to blame for his death, many others said.

The blame game on Twitter seeped through the rest of the week, with some accounts coming out with names of “people who killed Nacho,” which just continued the cycle of blaming and shaming, bullying and mob rule that brought upon us this death to begin with.

I spent the rest of that Sunday and early last week going through Twitter accounts and mining it for information. Facebook was pretty wiped clean, and there wasn’t much to see there. But Twitter, with its 140-character, shoot-from-the-hip demand — so much of what transpired remained there even as many deleted posts. The sadness grew as this process revealed what it must have been like for one person to see this unfold, and not just on Twitter and Facebook, but also, now we know, in his phone’s inbox.  (more…)