Tag Archives: #SocialMediaPH

What is the size of a controversy? And how is a story magnified, amplified, expanded at this time when anyone at all can manufacture digital noise, generate so much content that it will make it to our newsfeeds despite our algorithmic bubbles?

The Rodrigo Duterte presidency was a grand display of how government propagandists could make mountains out of molehills, be it about the purported achievements of their beloved president, or about his declared political enemies. We now know what it takes to keep any narrative going, where content is constantly and consistently generated to feed it, to repeat what is being said, until it starts moving on its own. Case in point: the criticism against the elite, the label of dilawan, the terrorista-komunista tag, and even, the label bobotante.

This, to me, is how we know for sure that even the worst, most baseless false narratives, when un-addressed and un-dealt with, can and will fester. To the point that there is no curing it—not with the truth, and certainly not with the tools that are familiar.

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The recent Pulse Asia survey that shows the high approval ratings of the Duterte father and daughter should be reason for alarm for those of us who are: (1) on the side of democracy and freedom, justice and accountability, and (2) honest enough to admit we live in real fear of having a Duterte Version 2.0 (ala Trump Version 2.0) in 2028.

The old man Duterte himself has said, as have their propagandists, that Sara is worse than her father. I tend to believe them all. After all, if there’s anything we now know for sure, while she might not have the same kind of “charm” that her father did, she has built a powerful woman vibe, the kind that gets away with saying she imagined beheading the President; or that she will have him, his wife, and his cousin conditionally assassinated; the kind that gets away with saying she wants a bloodbath. The kind that went on stage at various 2025 local campaign sorties to publicly take down, with photos and videos, those she considered as “enemy”.

That she has approval numbers like this despite an impeachment she deserves, as does her father jailed and on trial for crimes against humanity and the thousands killed in the drug war, should be reason for alarm—and urgent, focused, strategic action—if we care at all about our freedoms.

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Without a doubt, there is power to be had in having social media, through which we can articulate our grievances, question our leaders, call out oppressors, demand accountability. Here is a medium that cradles our voice, and depending on what it is we’re talking about, we find allies in other voices, named and anonymous, supporting what we say, adding onto our narratives. It’s a sense of community, sure. It’s a sense of belonging, absolutely. It is power, undeniably.

This is at the heart of the Twitter thread of Adrienne Onday that wanted to talk about “misogyny, sexism, and predatory / manipulative behavior in the local independent music scene in my experience.” I myself had read the first set of tweets, which was her speaking in broad strokes — nothing specific, no names, and heavily contextualized when she was doing the gig scene regularly enough to become friends with the bands she idolized.

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It seems the learning curve is steep for Martin Andanar — and everyone else on the Duterte communications team. A year in, and this week’s mistakes and mishaps can only be symptoms of the bigger crisis that is Presidential and government communications. We are also reminded (yet again!) that we are wasting public funds on the salaries of officials who have no idea what they’re doing.

After a year, instead of actually evolving in his knowledge of social media, Andanar is still stuck on his simpleton assessment of what social media is about. He’s still working with the nonsense of counting followers like it matters. Department Order 15, which seeks to accredit “social media practitioners” to cover PCOO and Presidential events even asserts that social media is where “the citizenry” might be “engaged” in order to “enrich the quality of discourse.”

Was Andanar in the Philippines the past year? At what point did partisan social media (that is, pro-Duterte and pro-Dilawan) “enrich the quality of discourse”?

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