Category Archive for: media

I started 2021 with such hope in the possibility of gathering together the politicized generations X, millennial, and Z towards affecting 2022 election outcomes. I sent out documents, talked to people, revised the documents, talked to even more people and groups, and kept that hope going. The vision, many agreed, was wonderful. We want to talk platforms not personalities; we want to champion the issues that we think are important for 2022, list the demands that we want candidates to talk about and take a stand on, if they want our vote.

I had hoped that if the Filipinos in their 40s, (Generation X, the Martial Law generation) and younger (millennials, gen Z) could organize themselves into the monolith that they are, proven as that is by the fact of our having risen to the occasion of the most vulnerable during the lockdowns last year, then all other generations (hey boomers!), and sectors (business sector, NGOs and CSOs, the Church, the schools) would have no choice but to listen, and join in.

I had thought that this was the perfect time, when so many of us in the middle have been politicized by the past pandemic year, and when it is clear that we have much to unite on not just among ourselves but especially and more importantly, with the masses. We have all suffered in this pandemic and under this governance. There is no reason to imagine we cannot unite on that.

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It seemed, oddly enough, just another battle between big business and government, and a cultural and heritage institution that has the last of the few remaining green spaces in the metro. We’ve seen many of these throughout Duterte’s leadership, and often enough these stories die down quickly and the next thing we know big business has destroyed biodiversity and risked the lives of communities in the name of say, an unnecessary monstrosity of an airport in the middle of Bulacan (hello San Miguel Aerotropolis).

But this one wasn’t going to go away because unlike all the other stories, there was pushback of the government office concerned. And it is this kind of pushback that we haven’t had the past five years, when even the grapevine has been shut down, just like mainstream media.

And with elections so close and so many projects getting railroaded, it’s important to look at instances like this one and realize how the propaganda war is being waged by Duterte allies in big business in exactly the same way that government has waged it. The same strategies of soundbites and bullying, confusion and distraction, containment and damage control. All dependent on mainstream media complicity, of course, and a majority’s decision to not ask the difficult questions, or evade the parts that might actually give us answers.

After all, it only takes the next trending issue to erase this from our semi-conscious state, which makes it easy for projects to be railroaded. The next thing we know Duterte has unilaterally approved the project and threatened anyone who gets in its way.

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It’s been a year since the ABS-CBN leadership decided to sign off. This was probably it’s only power move throughout the four years that Duterte had vilified them every chance he got, even when he had Gina Lopez as DENR Secretary, and even when ABS had paid up whatever it owed in taxes, and returned the cash the President insisted they owed him for an advertisement that didn’t air during the 2016 presidential campaign. And yes, this was an important power move, considering that all of us were witness to how its main commentators tried their hardest to bite their tongues on live free radio, and how news coverage was less about delivering the news as it was also about making sure not to step on too many toes.

To be fair, this wasn’t just the state of ABS-CBN news and public affairs under Duterte, as it is the state of mainstream media that has the widest coverage across social classes. In a country where a majority are not reading anything written in English, and a majority of those online are on free data, it should be pretty clear by now that for all the hashtags we can get to trend, and all the “unities” we think we’re doing here, we are in an echo chamber like no other. And no, we’re not winning anything in these echo chambers.

Just like we couldn’t win the battle to keep ABS-CBN on air.

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Of the many things we need to admit about the past four and half years under Duterte, it’s that he’s been killing it.

This government has of course also been killing people.

But that he has gotten away with it is because his propaganda machinery’s been killing it, too. How else to explain the fact that despite thousands of dead bodies, the militarization of the government, billions in unaccounted public funds, the stench of corruption growing stronger by the day, and an epic failure of a Covid-19 response, this government has stayed afloat?

We give credit where it is due, and that has to be the propaganda machinery that’s just been well-strategized, hard-at-work, uncompromising, and unstoppable.

And yes, we’re still talking about what we like to dismiss to be nothing more than troll discourse, brought on by a few high-profile propagandists and spread by troll farms, all paid for with probably taxpayers’ money. But this is not all that it’s about anymore. The 2019 elections proved how this propaganda is not something that can be dismissed, but also, neither can it be easily beaten.

In fact, going into the campaign for 2022, it’s become even more clear how this machinery is multilayered and complex, and unless we agree about what it is and how it works, then we will be delivering 2022 to Duterte-Marcos-GMA on a silver platter.

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It’s a question we ask more and more now, I think more sincerely and honestly than we ever have, of friends and family, even of Facebook contacts and acquaintances. It’s never seemed more important to ask people: how are you? As opposed to “what’s up?” or “what are you doing these days?”

Because we all know what’s up, and regardless of what we’re doing, we all know that on a very basic level, we’re all just trying to survive. The pandemic takes its toll on the best of us, and on this fifth month since a lockdown was first declared, I think the mental toll is one that’s almost paralyzing.

Almost. Because privilege teaches us that some are luckier than others—we are luckier than the majority who did not only lose jobs during the two-month lockdown, but also had their communities taken over by police power, were disenfranchised from government assistance packages, silenced by fear, and disregarded by policy. Yes, we are all victimized by the Duterte government’s lack of an efficient, sufficient, and scientific Covid-19 public health response, as we all are by its Cabinet filled with incompetent and unkind officials, but as with many (all) things, social class difference puts things in perspective.

No, this is not a treatise on gratefulness, as much as it is a promise of solidarity. (more…)