social media – Katrina Stuart Santiago

If there’s anything six years of Duterte taught us, it’s that a government can survive simply on propaganda, especially one that surprises the populace with its utter kabastusan, its impropriety, where soundbites are all mainstream and social media need to ensure that news cycles keep moving and that they keep and grow their audience.

Now, under a Marcos Jr. leadership, the Duterte propaganda machinery is still at its best, doing what it knows to do: get attention. They know that it doesn’t matter if it’s considered as “good” or “bad”—all that matters is that they take over newsfeeds across our platforms.

Here is where we realize that while algorithms dictate what we see on every platform, i.e., Facebook, X, Tiktok, YouTube, etc., when all those algorithms actually show the same thing, then someone did their jobs right.

And as far as one can tell, it’s the Dutertes that have the power to cross over the different platforms, with as little as a soundbite during an otherwise random ambush interview with the media.

But here’s the other thing with Duterte propaganda: it is relentless. It cares very little about those of us who are critical of that family, or who think them despicable. Certainly it cares little about delivering actual data and facts about what it was like living under that misogynist, sexist, violent leadership. In fact, what it does consistently now is to highlight how much better Duterte years were than the past two years under Marcos. It doesn’t matter that this is untrue in terms of basic human rights, vicious rhetoric, ethical governance, compassionate leadership. All that matters is that they are repeating at scale this propaganda that Duterte was the best, across various platforms.

So close to the SONA though, and now with the rift-made-public between the President and Vice President, it’s also become crystal clear that we are as much players in this two-player game even as we seem to be outside of it. (more…)

While political pundits in mainstream media claim that Sara Duterte’s resignation from the Marcos Cabinet was expected, it is important to speak of its timing. After all, on and for social media and digital platforms, everything is content, and major announcements like this one is fuel for mass drops and mileage. Over in the other country that is the Marcos-Duterte Tiktok algorithm, this resignation was not only expected, they were ready for it.

Since two days ago, the VP has taken over the algorithm like it’s nobody’s business, unseating the dominance of the Roque-MrSupranational memes, the West Philippine Sea content, and the usual Marcos-activities-based content. Considering that we had just come from Independence Day celebrations and the President continues to travel the country to distribute all sorts of assistance himself, there is usually enough content that sustains him. But Sara’s army has been pretty solid, churning out content that drowns out everybody else. Unsurprisingly, this includes a bunch of SMNI and SMNI-related accounts, solid Duterte accounts, and even accounts with low mileage, but which have been mass dropping support-Sara videos.

And when I say they were “ready” for it, I do also mean that the content has been making connections the mainstream cannot even begin to talk about. For example, highlighting the fact that it was also on June 19 two years ago when Sara had taken her oath as Vice President, which allows them to spin her resignation as an act that brings her back to the position she had won—the one that proves the love and support of “the people”—and not the position(s) that were given to her by the President turned non-ally. There also seems to be massive content that quickly drew the line between her and the President, not just ending the Uniteam illusion, but also championing the Sara side of it, the one that was green, the one that was about the eagle.

As with the Marcos legacy campaign of 2022, there is much here that harks back to the Duterte father’s 2016 campaign, with content declaring in so many words that change is finally coming, because Inday Sara is now free from her cabinet positions, now on a clean break from the administration. This means a major change for “the opposition”—a label that the Duterte propagandists claim is theirs. Tied to content that came from the last Maisug rally in Pampanga, where the older Duterte declared that they were not wanting to take down the Marcos government; and where the younger Duterte mayor insisted that all they were asking for was that the President “listen to the majority”—referring of course to themselves; the declaration of a stronger “opposition” now that the Vice President is free to be opposition, has become a very seamless narrative.

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Been meaning to get this series off the ground, a way to keep track, make sense, maybe just take note of a Tiktok feed that is not mine, but which has been nurtured since November 2021.

When I say this feed is not mine, it is to say that its basis is not my personal taste nor my political leaning. Instead it is to say that this feed has been deliberately kept and consumed, which to an extent is to encourage and enable it, regardless of whether I agree with the content it cradles or not. My agreement is extraneous to this Tiktok feed; all it knows is my behaviour on the platform, which tells the internal logic of the app that this is the content that I want to see, that this is what interests me, that this is what I want more of.

This is not to say that I know completely how this algorithm works (I don’t think anyone does at this point—it is made in China after all and is devoid of any kind of transparency), but what I know for sure is this: this Tiktok algorithm is one that I have in common with Marcos-Duterte supporters—manufactured and otherwise. They are the ones creating content for it, spreading propaganda through it, and engaging in debates and discussions on it.

The other thing I know for sure: that another nation altogether unfolds here, on this algorithm that is not mine, that I would otherwise be removed from, that I would otherwise not see. What it carries are communities unimaginable to us, who live on other algorithms altogether, across the different platforms we inhabit. (more…)

I watched with amusement the way that the controversy over Beauty Gonzales’s jewelry at the GMA Ball unraveled, with the call-out coming from a member of the academe, Marian Pastor Roces, angry and seemingly shooting-from-the-hip, done via a Facebook status. On the one hand, understandable, if one were living in the bubble of one’s algorithm, where such righteous indignation would get the expected likes and shares and comments of support. On the other, a real missed opportunity to engage in what could be a teaching moment, on a public platform, where a call-out could be phrased in a way that is calm and collected, an opening to a discussion instead of a door slammed shut on one.

Were there less anger about the gold Beauty was wearing, we could’ve started a discussion about the manner in which artefacts from our dead are excavated and brought into private hands. How does that even happen? Is it always about greed outweighing respect for collective heritage? Is it greed and the wilful disregard of the law? Or could it be an utter lack of knowledge about what exactly to do with artefacts of our past?

This was of course layered with the non-discussion on those artefacts being ear and eye covers for the dead. But at a time when we have been culturally changed by six years of a leadership that thought nothing of dead bodies, at a present where everyone with a modicum of power (including those in the arts and culture and heritage sectors) can be seen “flaunting excess”, don’t we know of more grotesque — “odious” — things? (more…)

It would be silly to talk about the present of politics in this country without acknowledging two, maybe three, things.

First, that we are at a standstill. From the ranks of our specific educated, middle to elite classes, generally woke and politicized, that campaigned hard for a Marcos-Duterte loss in May 2022 — there is little movement happening. Sure we went back to our old lives since May, we went back to the daily grind, but that is a movement that is about survival for majority of us — we have no choice given skyrocketing prices and the multifarious crises nation faces. We have no choice, and know no other way, but to go back to the lives we had pre-elections, no matter how frustrated, angry, sad we are. No matter how little we understand (or how much) of why things turned out the way it did.

Which brings us to two: here, where we are, a year after the 2022 elections, we have to admit the possibility that we have stood still all along — because that is what happens to movement when all it does is go around in circles, or repeat its own mistakes, or deny how big the enemy is and how the battlefield has changed.

It is what happens when we cannot get over ourselves, when we only listen to what we have to say, when we insist that we are the only ones who know what’s happening, who know what should be done, who have the answer to questions — because we lived through a past that was similar, because we are older, we are the fourth estate, which is replaceable with what’s unsaid: we are the gatekeepers, we are the bearers of truth, we are sacred cows, not to be questioned, not to be critiqued.

It is what happens when we refuse to see the possibility that maybe we should start with first asking the right questions, so that we get the productive answers, in dialogue with as large a group of people as possible, open to the probability that the ways we know, the perspectives we take, might not apply to the present anymore. (more…)

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