After the 2019 elections, I gave a short talk at an event in CubaoX and said very clearly and pointedly: this is a propaganda war. The 2019 results tell us that no matter student surveys, and good debate mileage, and better candidates, we are on a losing streak. The Liberal Party and the Left have public opinion going against it, no matter the delusions our social media echo chambers allow us to have. On ground, and in reality, a chunk of the population (43% is the number I’ve heard) are a hard no on LP, and going into the elections, this would be a hard no against VP Leni.

Did changing to the color pink from yellow mean anything? I think it did, especially for the middle and upper classes who are as incensed with LP and the kind of politics they stood for—2010 to 2016 is very very recent history after all. But the question now, with 61 days to go, is how far the pink has brought us, beyond our echo chambers, despite the rally numbers.

Yesterday a message went around calling on everyone to get out of echo chambers because despite the massive turnout and social and mainstream media noise about the consecutive rallies Robredo had last week, in reality the share of voice online was still dominated by Marcos. Again, as with surveys, this is data—real numbers that should tell us whether or not any and all parts of this campaign are going in the directions it needs to.

Do the surveys contradict the rally numbers? I don’t think so. The rallies and surveys come together as proof of the complexity of the electoral landscape. The numbers out there are important—these give the impression of mass support, and provides us with the content we need. But the numbers on the surveys are just as important, especially given how these also function as a way to prove mass support. (more…)