Category Archive for: social media

After the 2019 elections, I gave a short talk at an event in CubaoX and said very clearly and pointedly: this is a propaganda war. The 2019 results tell us that no matter student surveys, and good debate mileage, and better candidates, we are on a losing streak. The Liberal Party and the Left have public opinion going against it, no matter the delusions our social media echo chambers allow us to have. On ground, and in reality, a chunk of the population (43% is the number I’ve heard) are a hard no on LP, and going into the elections, this would be a hard no against VP Leni.

Did changing to the color pink from yellow mean anything? I think it did, especially for the middle and upper classes who are as incensed with LP and the kind of politics they stood for—2010 to 2016 is very very recent history after all. But the question now, with 61 days to go, is how far the pink has brought us, beyond our echo chambers, despite the rally numbers.

Yesterday a message went around calling on everyone to get out of echo chambers because despite the massive turnout and social and mainstream media noise about the consecutive rallies Robredo had last week, in reality the share of voice online was still dominated by Marcos. Again, as with surveys, this is data—real numbers that should tell us whether or not any and all parts of this campaign are going in the directions it needs to.

Do the surveys contradict the rally numbers? I don’t think so. The rallies and surveys come together as proof of the complexity of the electoral landscape. The numbers out there are important—these give the impression of mass support, and provides us with the content we need. But the numbers on the surveys are just as important, especially given how these also function as a way to prove mass support. (more…)

Of the many absurdities that I have found myself enduring since all headspace and energy were taken over by the May 9 2022 vote, it is this particular space called Marcos propaganda that has been most instructive.

Its instructions for followers are basic: simplify the campaign, do not speak down to voters, keep our candidate in his safe space, get rabid propagandists to balance out the simplified campaign and simpleton candidate, while giving both the campaign and candidate deniability for the trash the rest of the propaganda strategy spews.

But what might be more instructive is what it teaches us about ourselves, who are on this side of the battle for democracy, rights, and justice. (more…)

Grace #Halalan2022

Talking 2022 means talking about the elephant in the room that is Grace Poe.

It is clear to anyone who has a sense of how elections are won and lost, who has as starting point Duterte-Marcos’s massive propaganda machinery, who looks at surveys critically vis a vis one’s own political biases, that the only way to win this is to bring together the business sector, the middle classes, and the mass vote behind one candidate.

It was clear, since the 2019 Senatorial election results, that this would be Grace.

And no, you’re not talking to a Grace Poe fan. Search through this site and my social media accounts and you’ll see that I have had the worst opinions of her in terms of where she stands on oligarchs, at the same time that I have been impressed by how she takes the side of the transport sector and commuters in the Senate inquiries she’s led. This doesn’t make me two-faced. It makes HER a Senator, and it makes me a citizen who agrees as much as I might disagree with the people in power.

But that IS the thing isn’t it? The right to vote is tied to a sense of our responsibility to nation, not to the people we vote into positions of power. We are not their fans, or their followers; positions of power aren’t Facebook Pages or Twitter accounts. This is about citizenship and about having a sense of what nation needs at any given point, relative to the decisions that our leaders make for us, in our names, using our funds, regardless of whether we voted for them or not.

No one seems to see this anymore, and this is no surprise. Duterte propaganda has pushed even the most sane, most rational among us to turn to fanaticism and troll discourse, which is easy to fall prey to on social media, where people across Left to Liberal leanings have enjoyed deeper echo chambers. Yes, you will get leaders, from VP Leni to Makabayan talking about uniting the opposition, but none of that matters when their actors are first to engage in divisive, DDS-like behavior on public platforms.

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Here’s the thing about Toni Gonzaga: she is a symptom as she is the condition itself, a very critical condition of lies, falsity, and disinformation at a time when murderers are condoned and the corrupt are shameless, when the plunder of resources has been normalized, as has the violation of basic rights, at a time when algorithms run our social media lives which, given this pandemic, is pretty much the life that we live.

Here’s the thing with Toni Gonzaga: this is ALL on her. She—as with other content creators, celebrities, influencers, you and me who do social media—is making decisions about what content to put out into the world, and SHE is solely responsible for those decisions. There is no one else she can blame for what is put on her accounts and her channels, there is no network to hide behind, no producer or manager to point a finger at.

At this point, we are seeing these personalities for who and what they are. And as Toni said: she’s got nothing to hide. And to some extent she’s never hidden that she is a Marcos loyalist—she’s just more shameless now, right on the month of Martial Law commemoration, in utter disregard for the thousands killed, the thousands more who live with its trauma, and the millions plundered by the Marcoses that all of us have suffered for.

Maybe this is the pandemic effect on her: I got nothing to hide, I got nothing to prove. Here, see me as a Marcos loyalist! I don’t give a flying f*ck. You only live once.

Here’s the thing with Toni Gonzaga: she knows, she has seen, how she will not be held accountable. (more…)

It seems apt that the last State of the Nation Address of the worst, most violent, most incompetent president of our lifetime happened right smack in the middle of a vicious Delta variant that State propaganda denies is spreading, 17 months into the Covid-19 pandemic and government’s failed, unscientific, anti-people response.

It also happened after almost a week of endless rains that have sunk the poorest of our communities in flood waters. Which followed a Taal Volcano eruption that meant whole communities being forced to evacuate. Two days before the SONA, there was a level six earthquake in the wee hours of the morning.

None of these warranted an appearance from this president. Then again, that might have been a good thing: after all he thinks cracking jokes in the middle of a crisis is okay, and he believes that every problem can be solved by police presence—just like he finds comfort in IATF briefings filled with retired military generals who know nothing about science or medicine, pandemic response or public health.

Propaganda lang malakas
In the five years of Duterte the only thing it has maintained, has done well, and has succeeded in is its propaganda machinery. It’s so so good that those of us on the side of democracy like to deny it exists, if not like to deny the kind of power it has. Our denial of course is part of why Duterte has stayed in power despite our anger and disgust, the movements we have fashioned. There is no winning a war we are in denial about. (more…)